Over two decades of experience helping manage the day-to-day challenges that only business owners could understand.

There’s always been a special place in my heart for entrepreneurial business owners. They’re courageous people who aren’t content with simply working 9-to-5 for someone else but seek to create something new, something uniquely theirs. For the last 22 years, my goal has been to help them succeed.

You may be asking: “Who is Gayle Bu?” 

There’s no better way to get to know someone than getting to know the things they love.  So let me tell you about the things I love, and if you share any of them, we will be friends.

I love to travel.
I’ve lived in more continents and places than anyone I know and will find excuses to go on business trips so that I can enjoy a new experience. Whether it’s NY, Paris, or Greece with my husband and our two teenage boys over the summer, or whether it’s travel hacking our way to a luxury resort in Mexico, sign me up!

I love chocolate. 

My alter ego is a chocolate connoisseur, sourcing and sampling single-origin chocolates from around the globe (I did a chocolate-tasting certification, which is akin to a wine-tasting accreditation, but that’s a story for another time…)

I love trying new things.
I’m multi-passionate and infinitely curious. Baking, candle making, soap making, truffle making … you name it; I’ll try it! I once picked up a lead-glass decorating kit on the streets of London to try it out during our vacation. On another occasion, I had an urge to stop by Hobby Lobby during a week-long trip to Connecticut because I thought it would be cool to learn how to make a wreath (and it was!). I’m currently learning Spanish and hop on Zoom weekly to have an hour-long conversation with someone in Madrid just for the joy of it. My husband is infinitely patient.

I love lists and plans.

Yes, that’s really nerdy, but it’s true. If I have to hop on a plane to California tomorrow for the week with the family in tow, I have a list for that! If someone has a funeral to plan, I have a list for that! If you’re putting on a workshop for a group of people in LA, yes, I have a list for that! 

But … let’s get to the heart of why you’re really here: 

I love helping business owners THRIVE.

You’re probably here because you’re thinking:

  • I’m doing well, but I need help.
  • I can’t do all of this myself.
  • Client enrollment, event planning, registration, research, dropping emails, checking contracts, and all these phone calls and moving parts—this is not what I signed up for and it’s certainly not the best use of my time.
  • I need an experienced Virtual Assistant who can handle the day-to-day tasks but who also has the high-level acuity to manage a team. But how do I find the right one? 

Let me tell you a bit about my work and how I can help.

I started my career as an Executive Assistant at a Fortune 500 company.  At the time, I helped senior executives with administrative work, scheduling, task management, and time management so they could focus on leading their teams to year-over-year growth in sales and revenue.

But soon, I started meeting successful business owners and had a profound realization: there simply aren’t many people with in-depth administrative, operations, project management, and systems experience who can cater to entrepreneurs’ unique needs. Unlike a corporation, a business owner must be the visionary, the inspiration, the marketing lead, the operations officer, and the human resources officer all at once.

Busy business owners need systems and processes, but the guidance is scattered. While there are many programs and masterminds out there, all claiming to be the one thing that will transform your business, they usually don’t cater to you and your specific business—no wonder many entrepreneurs are overwhelmed.

This is where I can help. Since 2002, I’ve worked full-time behind the scenes, managing the day-to-day operations for various businesses—leadership coaches, health coaches, authors, speakers, non-profits, interior designers, property management companies, and more, even a cultural geographer! I’ve managed successful product and program launches, led teams, coordinated projects, streamlined systems, and created strategies all while ensuring that the day-to-day administrative needs of the business are cared for.

My passion is creating efficient processes, getting teams to communicate well, and executing strategies for sustainable business growth. I love that when I do my job well, the creative visionaries who are my clients launch incredible businesses, write inspiring books, have happy, high-functioning teams, and create environments in which everyone who is involved loves their job.

So, if your day is filled with stuff you know someone else should be doing and you wish someone could help you organize all the things so you can go back to what you love—innovating, strategizing, and creating new ways to grow your business, then we should talk.

Over the years, my clients have leaned on me for process strategy. As they do the deep thinking necessary to create a revolutionary vision for their business, they love having someone thinking just as profoundly about execution, process, and long-term growth. Someone who sits at the front of the bus and is on the lookout for roadblocks, detours, and pitfalls. Instead of surrounding themselves with people who will just say “yes” to every idea, they value having someone in their corner saying:

  • “But should we?” 
  • “Is this truly in alignment with the long-term strategy for our business?” 
  • “Is it sustainable and scalable?” 
  • “What is the timeline and execution strategy?” 
  • “How can we streamline this process to make it easier and more efficient for everyone involved?” 

So, if any of this resonates with you, contact me, and we’ll schedule a time to talk over the phone or on Zoom. I look forward to meeting you.